One Christmas bouquet, five different ways to sell it. This practical guide shows florists how to move beyond simply describing the flowers and use emotion, problems, occasions and outcomes to create stronger Christmas marketing that gives customers a real reason to buy.
Read MoreWe’re back at FleurEx with OASIS® Floral Products for a practical conversation about how florists can talk sustainability with customers, explain the choices they’re making and make those choices easier to understand.
Read MoreHeading to FleurEx? We’ve rounded up practical marketing ideas to help florists make more of the weekend, from creating useful content and engaging with customers to building connections, finding collaboration opportunities and turning what you learn into marketing when you get home.
Read MoreThere comes a point in every small business where growth means being willing to invest. Not spending for the sake of it, but making smart choices about where your time and money could help you work better, reach more customers and become more profitable. In this blog, we explore that idea and introduce The Glow Up Game at FleurEx 2026.
Read MoreCan you have more than one ideal customer for your floristry business? Absolutely, but there’s a catch. In this blog, we explain why many florists have multiple ideal customers, how to avoid creating an impossible marketing strategy and why looking for the values your customers share can make your marketing simpler, more focused and far more effective.
Read MoreAwareness days and seasonal events are great conversation starters, but they're not the only source of inspiration. Learn how your customers can help shape more relevant, effective email marketing.
Read MoreWant more customers to open your emails? From subject lines and preview text to personalisation and consistency, we're sharing six practical ways florists can create emails that stand out in a busy inbox
Read MoreHow do you know if your ideal customer is right? Learn how florists can use AI to validate their target audience and create more sales and better wedding enquiries.
Read MoreYou don’t need a huge email list to start seeing results. In fact, even a handful of engaged subscribers can make email one of the most powerful marketing tools in your floristry business. From sharing behind-the-scenes stories to showcasing seasonal favourites, email helps you stay connected with your most loyal customers and turn interest into sales, without relying on social media algorithms.
Read MoreMarketing plans don’t need to be overwhelming to be effective. Discover a simple, “just right” approach to planning your floristry content, so you can stay visible without adding more to your plate.
Read MoreEmail marketing is an underrated tool for florists, and with Mother’s Day approaching, now’s the time to use it. Struggling with what to say? We’ve got you! In our latest blog, we break down five simple email ideas to promote your Mother’s Day range—without the overwhelm. From announcements to special offers, get ready to send emails that engage, convert, and grow your business.
Read MoreValentine’s Day and Mother’s Day are two of the biggest occasions in the florist calendar — but what happens after the rush? In this blog, we explore how smarter florist marketing can turn one-off seasonal buyers into loyal, repeat customers. From thoughtful email strategies to nurturing relationships beyond peak occasions, discover practical ways to make your marketing work long after the last bouquet has been delivered.
Read MoreAsking “what’s your budget?” can make buying flowers feel awkward for customers and uncomfortable for florists. This blog explores a more confident approach to marketing for florists, showing how clear pricing, bestsellers and brave marketing can guide customers, reduce awkward conversations, and make selling flowers feel easier and more profitable.
Read MoreValentine’s Day is one of the busiest moments in the year for florists, and effective Valentine’s Day marketing can make all the difference. This blog shares practical advice on marketing for florists, with a focus on marketing to men, helping you simplify the buying journey, build confidence around price, and make it easier for customers to say yes.
Read MoreEarly wedding enquiries are a familiar part of life as a wedding florist, especially after engagement season. But knowing how to handle an enquiry when couples aren’t ready to book yet is a marketing skill in its own right. This blog shares practical advice for wedding florists on how to use marketing to manage early enquiries, nurture interest and ultimately convert bookings later.
Read MoreTaking a break from marketing is common for busy florists — especially during peak seasons. But getting back into marketing after a break can feel harder than stopping in the first place. This blog shares practical advice for florists on how to return to marketing calmly and confidently, without apologising or putting pressure on yourself to “catch up.”
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