Early wedding enquiries are a familiar part of life as a wedding florist, especially after engagement season. But knowing how to handle an enquiry when couples aren’t ready to book yet is a marketing skill in its own right. This blog shares practical advice for wedding florists on how to use marketing to manage early enquiries, nurture interest and ultimately convert bookings later.
Read MoreTaking a break from marketing is common for busy florists — especially during peak seasons. But getting back into marketing after a break can feel harder than stopping in the first place. This blog shares practical advice for florists on how to return to marketing calmly and confidently, without apologising or putting pressure on yourself to “catch up.”
Read MoreInstagram SEO for your floristry business might sound like a marketing buzzword, but really, it’s just about using the words your customers already are. With a little thought (and a few smart phrases), you’ll help give your Instagram content the best chance of being put in front of the people who matter most - your potential customers.
Read MoreWe’re thrilled to be part of the brand-new Ask the Experts feature at FleurEx 2025, organised by the British Florist Association. This exciting addition to the UK’s biggest floristry event gives florists the chance to sit down for one-to-one marketing advice tailored specifically to the floristry industry. From social media and email marketing to websites and branding, it’s your opportunity to get practical, florist-focused tips that will help your business thrive.
Read MoreIf you’re a florist who pressed pause on your marketing over the summer, now’s the time to re-engage your audience. In this blog, we share practical tips to help florists get their marketing back on track quickly, from algorithm-boosting social media ideas to easy website updates.
Read MoreUnsubscribes can feel personal - especially when you’re a florist putting time and care into your email marketing. But losing a subscriber isn’t a sign you’ve failed. In fact, unsubscribes can actually help your marketing efforts. In this blog, we explain why unsubscribes are a good thing, what they tell you about your audience and how florists can use them to refine, refresh, and re-energise their email strategy.
Read MoreStruggling to get your flower shop noticed online? This guide helps you discover the right words and phrases to use on your website to attract those local customers who are ready to buy. It’s SEO tips for florists looking boost their online sales!
Read MoreFlorists, we have to stop normalising being asked to work for free. Here’s the thing: collaborations only work when they’re mutually beneficial. If a marketing partnership is something you’re open to, here are some smart steps to protect your business.
Read MoreBlogging is a brilliant marketing tool for any florist looking to grow their business. In this blog, we’re sharing easy, practical ideas to help you get started with blogging, from answering customer questions to showing off your floral expertise. Whether you're new to content creation or just stuck for ideas, these tips will help you turn your day-to-day as a florist into blogs that connect with customers and support your marketing.
Read MoreQuieter times in your floristry business are golden opportunities to focus on the parts of your business that often get bumped down the list. The stuff that builds momentum. Strengthens your brand. Attracts new customers. And helps future-you feel a whole lot more in control. This checklist is here to get you started!
Read MoreCheck out our 7 blooming brilliant marketing ideas to promote your floristry to next year’s future bride and grooms! Plus grab our free wedding content check-list. A back pocket saviour to remind you of our content suggestions when your head’s full of stems and greenery.
Read MoreIf you're a florist looking to improve your marketing, understanding your Ideal Customer is the best place to start. In this blog, we share 10 natural, conversation-style questions you can ask your favourite customers to uncover insights - without sounding like you're doing research. Perfect for florists who want to connect more deeply with their audience and attract more of the customers they love.
Read MoreEmail marketing is one of the most powerful ways you can engage your customers and build your business. So, what actually makes a great email? Here are our 5 ways to supercharge your email.
Read MoreEmail marketing is an underrated tool for florists, and with Mother’s Day approaching, now’s the time to use it. Struggling with what to say? We’ve got you! In our latest blog, we break down five simple email ideas to promote your Mother’s Day range—without the overwhelm. From announcements to special offers, get ready to send emails that engage, convert, and grow your business.
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