Unsubscribes can feel personal - especially when you’re a florist putting time and care into your email marketing. But losing a subscriber isn’t a sign you’ve failed. In fact, unsubscribes can actually help your marketing efforts. In this blog, we explain why unsubscribes are a good thing, what they tell you about your audience and how florists can use them to refine, refresh, and re-energise their email strategy.
Read MoreStruggling to get your flower shop noticed online? This guide helps you discover the right words and phrases to use on your website to attract those local customers who are ready to buy. It’s SEO tips for florists looking boost their online sales!
Read MoreFlorists, we have to stop normalising being asked to work for free. Here’s the thing: collaborations only work when they’re mutually beneficial. If a marketing partnership is something you’re open to, here are some smart steps to protect your business.
Read MoreBlogging is a brilliant marketing tool for any florist looking to grow their business. In this blog, we’re sharing easy, practical ideas to help you get started with blogging, from answering customer questions to showing off your floral expertise. Whether you're new to content creation or just stuck for ideas, these tips will help you turn your day-to-day as a florist into blogs that connect with customers and support your marketing.
Read MoreQuieter times in your floristry business are golden opportunities to focus on the parts of your business that often get bumped down the list. The stuff that builds momentum. Strengthens your brand. Attracts new customers. And helps future-you feel a whole lot more in control. This checklist is here to get you started!
Read MoreCheck out our 7 blooming brilliant marketing ideas to promote your floristry to next year’s future bride and grooms! Plus grab our free wedding content check-list. A back pocket saviour to remind you of our content suggestions when your head’s full of stems and greenery.
Read MoreIf you're a florist looking to improve your marketing, understanding your Ideal Customer is the best place to start. In this blog, we share 10 natural, conversation-style questions you can ask your favourite customers to uncover insights - without sounding like you're doing research. Perfect for florists who want to connect more deeply with their audience and attract more of the customers they love.
Read MoreEmail marketing is one of the most powerful ways you can engage your customers and build your business. So, what actually makes a great email? Here are our 5 ways to supercharge your email.
Read MoreEmail marketing is an underrated tool for florists, and with Mother’s Day approaching, now’s the time to use it. Struggling with what to say? We’ve got you! In our latest blog, we break down five simple email ideas to promote your Mother’s Day range—without the overwhelm. From announcements to special offers, get ready to send emails that engage, convert, and grow your business.
Read MoreWe’re now an official Flodesk Partner, bringing florists exclusive perks and a special Flodesk discount—50% off your first year! ! Our new email marketing course helps florists master Flodesk with step-by-step guidance. Learn how to grow your business with email marketing and take advantage of our expert support.
Read MoreValentine’s Day and Mother’s Day are huge opportunities for florists, but to maximise sales, your marketing needs to work just as hard as you do. From social media to SEO and email, discover key marketing strategies to help you boost visibility, attract more customers and maximise sales during these peak seasons.
Read MoreValentine’s Day marketing for florists isn’t just about your regular customers—it’s about finding and attracting new buyers who may not usually shop with you. Discover smart strategies to reach them, boost sales, and make your flowers their go-to Valentine’s gift.
Read MoreIf you’ve ever wondered whether email marketing is worth the effort, we’re here to help you make sense of it. As marketeers who’ve worked with florists for nearly a decade, we’ve seen firsthand how email can transform a business's customer connections.
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