How to Get Your Marketing Back on Track After Pressing Pause

If your marketing’s been a little quiet over the summer (hey, it happens!) and you’re ready to get back on it, here are some gentle but clever ways to re-engage your audience. No need to announce a “hiatus,” just pick a few of these techniques and ease yourself back into their feeds, inboxes and minds.

Social Media

Engage before you post

Don’t just hit “publish” and hope for the best. Spend a little time warming up the algorithm before your next post:

  • Leave thoughtful comments. Go beyond emojis and spark conversations.

  • Watch & reply to Stories. A quick “Love this!” or poll vote shows you’re active again.

  • Respond to old comments. Pick up conversations you might’ve missed.

  • DM to reconnect. Send a few friendly check-ins with loyal followers or customers.

💡 Tip: 10 minutes a day for 2–3 days before posting makes your next post more likely to be seen.

Use quick engagement boosters

Ease back in with interactive, low-effort content that invites responses:

  • Poll: “Which colour says autumn to you — rust orange or mustard yellow?”

  • Quiz sticker: “Which flower symbolises wisdom? A) Aster B) Rose C) Dahlia.” Reveal the answer in the next Story.

  • This or that reel: Two bouquet palettes side by side with the caption: “Which would you pick?”

Email Marketing

Play with subject lines

A strong subject line is everything when re-establishing contact. Experiment with:

  • Cheeky: “We’ve got petals, you’ve got plans… shall we?”

  • Urgent: “We won’t let you miss out on this!”

  • Unexpected: “Why your socks and sunflowers have more in common than you think.”

Offer exclusivity

Reward your subscribers with something just for them, such as:

  • A private discount code

  • Early access to new workshops

  • A free autumn-styling download

Tip: Tease exclusives on social media to encourage sign-ups.

Personalise where you can

Add names into subject lines (“Sarah, this one’s for you…”) or, if you’re feeling fancy, segment your list by interest to make your message ultra-specific and irresistible.

Blog Content

Rework, refresh, recycle

If your blog has been gathering dust, don’t panic, you don’t need to start from scratch. Quick updates can get you publishing again while new ideas are still brewing.

Easy refresh wins:

  • Add fresh images from recent bouquets or events.

  • Update the intro to reflect the current season.

  • Link to current products or new workshops.

  • Embed a reel or video you’ve already created.

Example: Turn “Summer Wedding Trends” into “What’s Carrying Through Into Autumn Weddings” or update last year’s “Autumn Décor Ideas” with fresh links.

Website

Show both Google and your customers that your site is alive and kicking:

  • Update your homepage banner with a seasonal photo and intro.

  • Remove outdated events and workshops.

  • Add a new blog (see above).

  • Upload fresh testimonials or wedding gallery shots.

  • Shuffle products, add seasonal bouquets, or flag what’s back in stock.

Tip: Even small edits help your SEO.

Google Business Profile

Often overlooked, but brilliant for local visibility and search rankings:

  • Post a business update (“New autumn flowers arriving this week”).

  • Upload a couple of fresh and recent photos of your shop, workspace or studio.

  • Reply to outstanding Google reviews.

  • Link to your social feeds -  a new feature that’s a quick win.

In-Store Presence

Refresh your shop window

Don’t hold off for a big window reveal. A small update to your shop front can signal to passing trade that there’s something new inside (and give you breathing space to perfect your autumnal window masterpiece)Seasonal props (pumpkins, lanterns, foliage)

  • Swap in seasonal window props (pumpkins, lanterns, foliage).

  • Add simple decals or hand-lettering with a seasonal phrase (“Hello Autumn”).

  • Use a chalkboard for daily specials (“Dahlia bundles today only!”).

Incentivise return visits

Encourage customers back into a pre-summer shopping routine with a loyalty nudge:
“Buy a bouquet this week and get a voucher for £5 off your next order.”

 

Re-engagement doesn’t mean reinventing the wheel. Small, visible tweaks  - online and in-store - remind people you’re active, relevant and ready for their next order. Start with one or two quick wins, and before you know it, your audience will feel like you never took a break.

Helen Burton