Marketing Jargon Explained

Welcome to our marketing jargon-busting download for florists!

Life is challenging enough without the added complexity of deciphering acronyms and marketing jargon. At Queen Bee we're committed to teaching in real terms with no-added fluff, ensuring you spend less time decoding and more time crafting beautiful arrangements.

This download aims to simplify common marketing terms, empowering you to navigate conversations with confidence and clarity or simply get your head round what the heck that marketing advice you’ve seen on Instagram is talking about!

Let us demystify it for you...

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Helen Burton
Content Pillars Discovery Worksheet

Content Pillars are essentially 3-5 core topics or themes that form the foundations for your social content. They are things you want to talk about consistently and that are popular with your audience. Work out what they are and instantly you’ll not only be clearer about what it is you need to be writing for your social channels – no more looking at a blank screen – you’ll also be supercharging the results of your posting by consistently and repeatedly hammering home the essence of your business and service.

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Helen Burton