Buzzing for FleurEx 2025: Come and Ask Us Anything!
FleurEx is always one of the highlights of our year. Two whole days surrounded by flowers, friends and floristry brilliance? Yes please! The line-up for 2025 is already looking incredible with the British Florist Association pulling out all the stops.
There’s the usual favourites; world-class demonstrations, inspiring competitions, suppliers galore and invaluable business drop-ins. Then there’s some super exciting new bits; The Plant Lab, Quick Skills Workshops and Florist Glow Up to name but a few. Then there’s something we’re extra excited about…
Ask the Experts.
We’re delighted (and a little bit chuffed!) to have been asked to take part in this brand-new feature. It’s your chance to pull up a chair and get some honest, florist-focused advice in a relaxed one-to-one marketing chat.
Whether you’re stuck on social media, thinking of taking the leap into email marketing, not sure if your website is working hard enough or want to feel more confident with your marketing in general, this is your chance to ask us directly.
Here’s how it works:
Each slot is 6 minutes long - don’t worry, Helen and I can talk FAST!
It’s free with your general admission ticket (but there are only 20 slots, so be quick!).
You can’t book in advance, it’s a case of if the chair’s free, pull it up and talk. Simple as that.
We have a slot on both days of FleurEx:
Saturday 4th October: 2-3pm
Sunday 5th October: 11-12pm
What marketing questions could you ask?
Here are a few ideas to get you thinking:
“What should I post if I don’t have weddings booked in this month?”
“Is it still worth starting email marketing now?”
“How often should I be posting to Instagram, really?”
“What’s the best way to get reviews on Google?”
“My enquiries are slow - where should I focus?”
“How do I use Reels without feeling silly?”
“What should go on my homepage to get more bookings?”
“How can I stand out from other local florists?”
“Do I really need a blog?”
“What’s one small marketing habit that makes the biggest difference?”
No question is too big, too small, or too obvious. This is your moment to get straight marketing answers tailored to floristry life.
We can’t wait to see you there! It’s going to be another brilliant event full of inspiration, creativity and community.
FleurEx 2025: 4-5th October, East Midlands Conference Centre, Nottingham
Ask the Experts is included with your general admission ticket — but spaces are limited to 10 each day, so be ready to pounce!