The Worker Wing is our series of live online marketing workshops created specifically for florist business owners.
Each 60-minute session gives you dedicated time away from the day-to-day running of your business to focus on one area of marketing that can help you attract more customers, make better decisions and market your business with greater confidence.
Expect practical guidance, interactive exercises and actionable takeaways you can put into practice straight away.
Think of them as affordable, florist-focused CPD designed to help you keep learning, developing your skills and investing in the success of your business.
Join us live each month or catch up with replay sessions below.
Stop Selling ‘The Flowers’ | Live training £25
A live 60-minute workshop packed with practical copywriting tips to help you talk about your flowers in a way that makes people want to buy – without giving you the sales ick.
Wednesday 14th October, 12-1pm.
If you ever find yourself writing an Instagram caption that simply describes the flowers you have for sale – “a gorgeous mix of roses, stocks and seasonal foliage…” – this Worker Wing is for you.
Because your customers aren't really buying roses, stocks and eucalyptus. They're buying a way to celebrate, comfort, surprise, impress, thank, apologise, remember or show someone they care.
We’ll show you how to get beyond simply describing the flowers and find more persuasive, customer-focused ways to sell them – with plenty of examples, prompts and copywriting ideas you can pinch along the way.
It’s time to start writing copy that:
✓ Sells the outcome, not just the product
✓ what they buy and when they buy it
✓ Helps customers think “that’s exactly what I need”
Live 1-hour workshop
In this practical Worker Wing, we’ll tackle that familiar “I need to sell this, but I don’t want to sound salesy” feeling – and give you practical ways to find the words that sell without feeling pushy.
We’ll show you how to shift from “here’s what we’ve got” to copy that taps into why someone might actually want to buy – and, importantly, how to do it for yourself when you’re staring at a blank caption, email or product description.
Together, we’ll work through real florist examples and give you practical formulas, prompts and phrases you can adapt for your own business across social media, product descriptions, emails and customer conversations.
Because selling doesn’t have to feel icky. Sometimes it’s simply about finding the words that help the right customer see “this is for me.”
You’ll leave with:
✓ Practical copywriting formulas and prompts you can use again and again
✓ Ready-to-adapt hooks, phrases and examples for your own marketing
✓ A simple way to turn “here are the flowers” into “here’s why you’ll want them”
✓ More confidence writing copy that sells – without the sales ick
Replay included. £25 per person. Wednesday 14th October, 12-1pm.
REPLAYS
〰️
REPLAYS 〰️
Your Next Sale Starts With Your Last One.
Pre-recorded Replays | £20
Your floristry business is quietly collecting valuable customer insights every day. But are you actually using it?
Maybe the word data makes you want to run for the hills. Maybe you've convinced yourself you're 'not a numbers person'. Or perhaps nobody has ever shown you where to look.
In this practical 60-minute workshop, created in partnership with Strelitzia Software, we'll show you how to uncover the stories hiding in your customer and sales information and turn them into fresh, creative email marketing ideas that are more targeted and more likely to convert into future sales.
Strelitzia shows you where to look. We'll show you what to do with what you find.
You’ll leave with:
| →︎ | A fresh perspective on the information already sitting inside your business |
| →︎ | A simple framework for spotting marketing opportunities in your customer data |
| →︎ | Practical email marketing ideas tailored to your own business |
Bonus: You’ll have access to the videos for 6 months
Attract More Customers Like Your Best Customers.
Pre-recorded Replays | £20
A workshop that will change the way you think about your customers and, in turn, your marketing.
Most florists have heard the phrase "ideal customer."
Far fewer have spent dedicated time exploring what it actually means for their business.
And yet the answer influences almost every marketing decision you make.
In this workshop you'll explore who your best customers really are, what matters to them and how understanding them makes way for greater confidence in how you market your business.
You’ll leave with:
| →︎ | A fresh perspective on who you're trying to attract |
| →︎ | Practical exercises completed during the session |
| →︎ | New ways to generate content and marketing ideas |
Bonus: You’ll have access to the videos for 6 months
Love The Worker Wing sessions?
Check out our marketing courses for florists
