The Worker Wing is our series of live online marketing workshops created specifically for florist business owners.
Each 60-minute session gives you dedicated time away from the day-to-day running of your business to focus on one area of marketing that can help you attract more customers, make better decisions and market your business with greater confidence.
Expect practical guidance, interactive exercises and actionable takeaways you can put into practice straight away.
Think of them as affordable, florist-focused CPD designed to help you keep learning, developing your skills and investing in the success of your business.
Join us live each month or catch up with replay sessions below.
The Worker Wing will be back in 2027
We’ve loved our first run of Worker Wing workshops and we’re already busy planning what comes next.
Expect more practical, florist-specific marketing sessions designed to help you grow your business, sharpen your marketing and make the whole thing feel a little more manageable.
✓ New Worker Wing workshops coming in 2027
✓ Catch up on previous workshop replays below
✓ Tell us what you’d love us to tackle next
What would you like help with next?
We’re shaping the next round of Worker Wing workshops now, so if there’s a marketing challenge you’d love us to tackle, we want to hear about it.
✓ Social media and content?
✓ Email marketing?
✓ Website & SEO?
✓ AI?
Got something else in mind? Tell us.
Want to hear what’s coming first? Follow us on Instagram for the latest workshops, tips and behind-the-scenes plans.
REPLAYS
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REPLAYS 〰️
Stop Selling ‘The Flowers’
Pre-recorded Replay | £20
If selling your flowers sometimes leaves you wondering what to say without sounding pushy, awkward or a bit too “salesy”, this workshop is for you.
Because your customers aren’t really buying roses, stocks or eucalyptus. They’re buying a way to celebrate, comfort, impress, apologise, remember, spoil someone – or simply make themselves feel good.
In this practical 40-minute workshop, we’ll help you shift the starting point of your marketing from “what am I selling?” to “what does my customer need from me?” – and show you how that one change can make the words you use much easier, more natural and more effective.
We’ll tackle those slightly sticky moments around price and budget, show you how to sell the outcome rather than simply describe the flowers, and apply the same thinking to your social media, emails, website copy and more.
You’ll leave with:
| →︎ | A simple framework for putting the customer at the heart of your sales and marketing |
| →︎ | Practical ways to make your copy feel more relevant, persuasive and less “salesy” |
| →︎ | Real florist examples you can adapt across social media, email, websites and customer conversations |
Bonus: You’ll have access to the video for 6 months - lots of time to share with you team too!
Your Next Sale Starts With Your Last One.
Pre-recorded Replays | £20
Your floristry business is quietly collecting valuable customer insights every day. But are you actually using it?
Maybe the word data makes you want to run for the hills. Maybe you've convinced yourself you're 'not a numbers person'. Or perhaps nobody has ever shown you where to look.
In this practical 60-minute workshop, created in partnership with Strelitzia Software, we'll show you how to uncover the stories hiding in your customer and sales information and turn them into fresh, creative email marketing ideas that are more targeted and more likely to convert into future sales.
Strelitzia shows you where to look. We'll show you what to do with what you find.
You’ll leave with:
| →︎ | A fresh perspective on the information already sitting inside your business |
| →︎ | A simple framework for spotting marketing opportunities in your customer data |
| →︎ | Practical email marketing ideas tailored to your own business |
Bonus: You’ll have access to the videos for 6 months
Attract More Customers Like Your Best Customers.
Pre-recorded Replays | £20
A workshop that will change the way you think about your customers and, in turn, your marketing.
Most florists have heard the phrase "ideal customer."
Far fewer have spent dedicated time exploring what it actually means for their business.
And yet the answer influences almost every marketing decision you make.
In this workshop you'll explore who your best customers really are, what matters to them and how understanding them makes way for greater confidence in how you market your business.
You’ll leave with:
| →︎ | A fresh perspective on who you're trying to attract |
| →︎ | Practical exercises completed during the session |
| →︎ | New ways to generate content and marketing ideas |
Bonus: You’ll have access to the videos for 6 months
Love The Worker Wing sessions?
Check out our marketing courses for florists
