You know your flowers inside out. But are you talking about them in a way that makes people want to buy?
Picture this.
You’ve got a gorgeous new bouquet ready to promote.
You open Instagram and start typing...
“A beautiful seasonal mix of roses, stocks and eucalyptus...”
There’s nothing wrong with describing the flowers. But your customer probably isn’t buying them because they desperately need some roses in their life.
They’re buying them to celebrate, comfort, surprise, impress, thank, apologise, remember or show someone they care.
And THAT gives you so much more to talk about.
Join Jane & Helen for this live 60-minute Worker Wing where we’ll help you move beyond simply describing what you sell and find the words that help customers understand why they might want to buy it.
With plenty of real florist examples, copywriting tips, prompts and formulas to pinch along the way.
Replay included. £25 per person. Wednesday 14th October, 12–1pm.
What we’ll explore
During this live Worker Wing session, you’ll explore:
| → | Why describing your flowers isn’t enough to persuade someone to buy |
| → | How to uncover what your customer is really buying |
| → | How to shift your copy from “here’s what we’ve got” to “here’s why you might want it” |
| → | Simple copywriting formulas to make writing about your flowers easier |
| → | How to create hooks and messages that start with the customer |
| → | How to apply the thinking to different marketing scenarios |
This isn't a workshop about becoming a copywriter. Or learning clever sales tricks.
And it definitely isn't about turning every Instagram caption into the hard sell.
It's about learning how to talk about what you sell in a way that feels helpful, natural and relevant to the person buying it.
Because selling doesn't have to feel icky. Sometimes you just need better words - & we’ll give you the ones to steal!
What you’ll leave with
By the end of the session you'll have:
✓ Practical copywriting formulas and prompts you can use again and again
✓ Ready-to-adapt hooks, phrases and examples for your own marketing
✓ Ideas you can immediately use across your social media, emails and product descriptions
✓ More confidence talking about what you sell – without feeling pushy or giving yourself the sales ick
Who is this for?
This session is perfect for florists if:
| ↪︎ | You default to describing what’s in the bouquet |
| ↪︎ | Selling your flowers makes you feel a bit icky or salesy |
| ↪︎ | You find it much easier to make the flowers than sell them |
| ↪︎ | You’re running out of ways to say “order now” |
| ↪︎ | You want practical copywriting tips you can actually use |
| ↪︎ | You want customers to think “that’s exactly what I need” |
What to expect?
| ↪︎ | A live 60-minute online workshop |
| ↪︎ | Practical copywriting tips using florist-specific examples |
| ↪︎ | Interactive exercises where you'll have a go yourself |
| ↪︎ | Copywriting prompts and phrases you can steal and use |
| ↪︎ | Ideas for social, email, product descriptions and customer conversations |
| ↪︎ | Replay access after the session |
PLUS, if you join us live:
Access to the live Q&A session (not included in the replay)
A special bonus - our popular Sales-Ick Swipe File PLUS an exclusive Christmas edition to help you put everything into practice during your busiest selling season.
Meet Your Hosts
Marketing specialists helping florists stop winging their marketing and approach it with more clarity, confidence and creativity.
We know that for many florists, selling is the bit that feels uncomfortable.
You don't want to be pushy. You don't want every post to scream BUY THIS! And when you've spent years becoming an expert in flowers, it's completely natural that your first instinct is to talk about... well, the flowers.
We'll show you how to look beyond what's in the bouquet and find the stories, emotions, needs and outcomes that give you much more interesting – and persuasive – things to say.
And we'll give you plenty of practical examples and copywriting shortcuts to make doing it yourself a whole lot easier.
We’d love for you to join us!
Date: Wednesday 14th October, 2026
Time: 12:00pm–1:00pm
Looking to learn more?
Check out our marketing blogs for florists
