Florist Marketing Checklist: What To Do When Things Go Quiet
Let’s be honest - quiet spells happen in every business.
But when you work seasonally, like florists do, the highs and lows are all part of the rhythm.
Whether it’s a rainy Tuesday in February after Valentine’s, the calm after Mother’s Day, or that slightly awkward pre-summer slump… slower days (or even weeks) can leave you wondering what to do next - aside from deep-cleaning the scissors again. But here’s the thing - quieter times are golden opportunities to focus on the parts of your business that often get bumped down the list. The stuff that builds momentum. Strengthens your brand. Attracts new customers. And helps future-you feel a whole lot more in control.
This checklist is here to get you started. Whether you’ve got a spare hour, slower week or quieter month, dip into the tasks below and use the time to work on your business, not just in it.
If You’ve Got a QUIET DAY…
☐ Check your website opening hours (on your website & Google)
☐ Update seasonal messaging or banners on your website
☐ Test your website checkout process
☐ Add some new photos to your Google Business Profile
☐ Post an update on Google Business
☐ Reply to recent comments and DMs on social media
☐ Schedule a social media post for the next day
☐ Capture some video footage of you working with flowers
☐ Reply to any Google Reviews
☐ Ask for a Google review on social
If You’ve Got a QUIET WEEK…
☐ Update product photos and descriptions on your website
☐ Revamp your ‘About Us’ page on your website
☐ Refresh website content with keywords to boost your SEO
☐ Schedule more updates to your Google Business Profile
☐ Send a Google review link to a happy customer
☐ Plan and schedule 1–2 weeks of social posts
☐ Write a blog for your website
☐ Update highlights & pinned posts
☐ Draft 1–2 email newsletters
☐ Dive into learning more about new tools or apps
☐ Reel research – save reels that inspire you
☐ Video! Use Reel inspo to create your own social footage
☐ Take fresh photos of bestsellers
☐ Collect 1–2 new testimonials that you can share
☐ Write a mini “About me/us” reintroduction post
☐ Check and reorder any printed branding materials (cards, stickers, ribbon)
If You’ve Got a QUIET MONTH…
☐ Review & update all website pages (home, about, shop, contact)
☐ Write 2-3 blog posts
☐ Refresh your wedding/event enquiry forms
☐ Explore what your software can automate to save you time
☐ Post weekly to Google Business Profile
☐ Ask loyal customers for Google reviews
☐ Plan your social for the month ahead
☐ Get the photos and videos you need for social
☐ Create or develop your welcome email sequence
☐ Set up automated birthday/anniversary reminders for customers
☐ Plan and design a seasonal email offer
☐ Do a mini brand photoshoot (shop/team/products)
☐ Review your analytics (web, social, email) what can you learn?
☐ Review printed/online materials - check your branding & reprint/adjust anything that feels off
☐ Request & write a customer case study for your marketing
☐ Update your email signature to make it work harder for you
☐ Brainstorm local collab or promo ideas
☐ Identify and research professional development opportunities to support your goals
Want this list as a printable checklist? Just tap the button below and save/download the document.
And if this quiet spell has got you thinking about some professional development such as sharpening your marketing skills — you’re in the right place! Why not take a few minutes to look at our online marketing courses designed specifically for florists.
Own Your Marketing is designed to help florists identify who their ideal customer is, discover what marketing channels they need to be using & understand how to write content that will connect with their customers to drive sales.
Email Marketing for Florists is for you if you’re ready to stop relying on social and start building a customer base you own. Whether you’ve got 12 subscribers or 1,200, this 2-part course will help you get set up and mastering email marketing for your floristry business.
If you’re not sure where to start, just drop us a message. We’re always happy to help you find the right fit.
Quiet days don’t last forever - but what you do with them can make a lasting impact.