Prompts To Inspire Your Blogging

Blogging is a brilliant way for florists to grow a strong online presence, build trust with customers, and drive traffic to your website. It’s low-cost, high-impact marketing that helps people find you, learn from you, and ultimately buy from you.

But for many business owners, the hardest part of blogging is knowing where to start.
We hear it all the time: “I’m not sure what I’d even write about” or “Is what I do really interesting enough for a blog?” Short answer: yes, it is. You’ve got more blog-worthy content in your day-to-day than you realise — and this guide is here to help you spot it.

Whether you’re new to blogging or your content has run out of steam, here are six types of blogs you can write to spark fresh ideas and connect with your audience.

1. Blogs that answer a problem

Put yourself in your customer’s shoes. What are they wondering, worrying about, or googling that your blog could help with?

Answering common questions or concerns not only helps them feel informed it builds trust and positions you as a florist who really gets them.

For example:

• “How far in advance should I book my wedding flowers?”

• “What flowers are appropriate for a funeral?”

• “How do I keep my bouquet looking fresh for longer?”

Try this:

• What questions do customers ask you all the time?

• What questions should they ask, but don’t?

• What might someone Google before they even realise they need a florist?

2. Blogs that teach your customers something

You’re an expert. And your blog is a great place to share that knowledge. From bouquet care tips to behind-the-scenes tutorials, “how-to” content shows your value without giving everything away.

For example:

• “How to care for tulips so they don’t droop”

• “The difference between a hand-tied bouquet and a vase arrangement”

• “What does a wedding flower consultation actually involve?”

Try this:

• What can you explain step-by-step?

• Is there any floral jargon you could de-mystify?

• Are there myths you could bust? (e.g. “Do certain flowers really last longer?”)

3. Blogs that are timely and seasonal

Whether it’s current trends, the change of seasons or a key event in the floral calendar, timely blogs help you tap into what your customers are already thinking about and boost your visibility when they’re searching for it.

For example:

• “Our favourite flowers for the autumn season”

• “Valentine’s flowers that go beyond red roses”

• “How to achieve the look of THAT Married at First Sight Final Vow”

Try this:

• What flowers are in season right now?

• Is there a notable date coming up you could tie in with?

• What’s everyone talking about right now and is there a floral twist?

4. Blogs that gently sell your services

Every so often, it’s absolutely fine to write a blog that promotes what you do. But the golden rule is to still make it useful. Tell a story. Share a behind-the-scenes look. Highlight a case study or answer a specific question about your flowers.

For example:

• “Why we limit the number of weddings we take on per weekend”

• “Our bespoke funeral flower service: what to expect”

• “Meet our seasonal subscription flowers (and how they work)”

Try this:

• Is there a service you could explain in more detail?

• Are you offering something new, or different to competitors?

• Do you have a story from a past event that shows your style or values?

5. Blogs that offer a round-up or list

Round-up blogs are easy to read, fun to write, and full of value. As a florist, you’ve got so much insight to share from favourite flower varieties to design trends and meaningful moments from your business.

For example:

• “Our 5 most-loved bouquets (and what they say about you!)”

• “6 flowers we can’t stop using this spring”

• “Top 3 wedding colour palettes we’re seeing this year”

Try this:

• What would your “top 5” list include?

• What behind-the-scenes moments could you round up?

• Are there local venues, suppliers, or partnerships you could highlight?

6. Blogs that show your personality

Some of the most engaging blogs aren’t about products or services at all, they’re about you. These posts humanise your brand and build the kind of connection that customers remember (and come back for).

For example:

• “What a week in the life of a florist really looks like”

• “5 things you didn’t know about our studio”

• “Behind the scenes: prepping for wedding season”

Try this:

• What’s something fun, real or relatable you could share?

• Got a funny story from a delivery or set-up day?

• Could you introduce your team (or even your flower van!)?

Final Thoughts

Hopefully that’s unlocked a few ideas and maybe even made blogging feel a little less daunting. There are so many ways to make blogging work for your business, you just need to find your angle.

Start with something simple, speak to your ideal customer, and remember: it doesn’t have to be perfect…it just has to be you.