Fun Ways to Educate Your Floristry Customers (Without Them Even Realising They’re Learning)
Tired of hearing “I can get them cheaper at the supermarket”?
You smile politely (because you’re lovely), but inside you’re thinking: “Not like these, you can’t.”
And you’re absolutely right.
But explaining that difference, without sounding defensive or preachy, can feel tricky.
The good news? You don’t have to lecture people to change their minds.
You just have to show them.
Let’s talk about some fun, natural ways to help your customers understand the value of what you do - and fall even more in love with buying from you.
Step 1: Change the way you talk about what you do
The words you use matter - especially when you’re trying to educate without it sounding like a lesson.
Small shifts in language can make a big difference to how customers perceive your business.
For example, instead of focusing on what supermarkets don’t do, talk about what you do brilliantly.
Rather than saying: “Supermarket flowers don’t last.” Try saying: “Our flowers are delivered fresh from trusted growers every few days, so they’ll give you over xx days of blooms.”
Instead of trying to justify your pricing, saying: “We’re more expensive because we’re independent.” Try saying: “Every bouquet is made to order - no mass production, no waste, just fresh designs, tailored to you.”
Want loads more examples like this?
Download our free cheat sheet: “The Language Swap – How to Say It Better” for a full list of positive, persuasive phrases you can use on your socials, website and in-store.
Step 2: Drip-feed education through your marketing
Your customers don’t need one big “we’re better than supermarkets” post - they need lots of tiny, friendly reminders that build understanding over time.
Here are some easy ways to do that:
On social media
Show the behind-the-scenes: record a reel unpacking your flower delivery and talk about the process from stem to bouquet.
Share fun facts: “Did you know our <flowers> are cut just 48 hours before they reach you?
Bust a myth: “Florists are expensive? Not when you see what goes into each of our bouquets.”
Spot the difference: post your bouquet next to a supermarket bunch – very little need for words!
In your shop
Add “Did You Know?” tags to displays: “These dahlias arrived from our grower <name> 36 hours ago…”
Put a face to the business - introduce the team with some mini POS strut cards. Show the people behind the flowers and highlight their special skills!
Include a mini care card or thank-you note in every bouquet with a genuine message of appreciation from you, hand signed.
In your emails or blog
Be seasonal and share your expertise - “Here’s what’s new this month and 3 tips to get the best from them.”
Write blogs like “Supermarket vs Florist Flowers: The Truth (and Why You’ll Notice the Difference)” - keep it light, visual and empowering.
Use lead magnets like “5 Flower Myths That Cost You Money” or “How to Make Your Bouquet Last Twice as Long.”
Step 3: Make it visual, interactive, and fun
The most powerful way to educate is through experience.
Let customers see, feel and learn the difference for themselves.
Try these ideas:
Run a ‘Florist Myth-Busters’ reel series: quick clips debunking myths like “flowers don’t last long” or “florists are too expensive.”
Host a mini “Behind the Blooms” day: invite customers to peek behind the scenes or do a live demo.
Record a “Bouquet Breakdown” post: show what goes into a £60 bouquet - the flowers, the skill, the time.
Collaborate with other local businesses: do a “Shop Local Bingo” or “Local Gifting Guide” with neighbouring independents.
Step 4: Focus on feelings, not facts
At the heart of it, this isn’t about price or competition - it’s about connection.
People buy flowers because of how they make them feel, and that starts with how you make them feel.
So talk about your care, your craft, your community.
Show them why buying from you feels special - and they’ll never look at supermarket flowers the same way again.
Ready to choose better words and win more hearts?
We’ve created a free downloadable cheat sheet packed with real florist examples: “The Language Swap – How to Say It Better.”
It’s full of simple ways to reframe your messaging - in person, online and in print - to inspire customers to shop small, shop local and shop you.