Email Marketing for Florists: Why You’re More Ready Than You Think!
If you’ve been telling yourself you’ll start email marketing one day - maybe when you have more time, more customers or when things just quieten down a bit…
Then spoiler alert: they never really do, do they?
Whether you’re a brand-new florist or you’ve been working in the industry for years, there’s truly never been a better time to start building your email list, and here’s why.
Your list doesn’t need to be big — it just needs to be yours.
We get it. You might only have 20 customers’ emails right now and think, “What’s the point?”
But did you know that the average email open rate in retail is 37% (and often higher for small businesses)?
If you have 20 people on your list, that means 7-8 real humans are likely to read your next email - people who already know, like and trust you.
Compare that with social media: only about 5-10% of your Instagram followers see your posts organically. So even a small email list can outperform your Instagram reach many times over.
And the best part? You own it.
No algorithm, no shadow bans, no link in bio required - just a direct line to your customers.
You don’t need to be techy.
Email marketing sounds technical, but it really isn’t, and certainly not when you’re using the right platform.
That’s why we recommend Flodesk for florists.
It’s simple to use, has beautiful ready-made templates and is totally affordable (particularly if you grab their Unlimited Plan before it disappears on Nov 28 – more on that below).
If you can post a photo to Instagram, you can send an email on Flodesk.
You don’t need a big customer base yet, either.
Maybe you’re new to floristry, still building your name, and thinking: “But I don’t even have customers yet!”
That’s exactly when to start.
Building your list early means when that first Mother’s Day or Valentine’s rush hits, you’ll already have a ready-made audience who’ve been following your journey from the start.
Start growing your list now, so by the time you’re busy and have loads of stuff to sell, your list is already working for you.
Social media isn’t enough.
We love Instagram, but if it disappeared tomorrow, what would happen to your followers?
Platforms change all the time. What was hot suddenly becomes not, what once served your business might change with a shift in the algorithm, or god forbid you get hacked… (something we’ve experienced!)
When you rely solely on social media, you’re renting your audience - not owning it.
Email gives you control. It’s the one marketing channel that’s stayed strong through every platform trend, algorithm change and rebrand.
So, if the only marketing you do for your floristry business is on social media – time to put those eggs into other baskets!
Why now is the perfect time to start (even if you don’t send a single email yet)
Big news: Flodesk’s Unlimited Plan is going away on November 28th 2025.
Right now, you can still lock in their flat monthly rate with unlimited subscribers and unlimited emails forever.
From November 29th, Flodesk moves to tiered pricing - meaning the more your list grows, the more you’ll pay.
So even if you don’t plan to start sending until 2026(!), signing up now secures that unlimited plan for good.
You won’t find another platform offering that kind of freedom again.
The time to plant the seed is now
If the idea of watching endless YouTube videos, trying to figure out how to get yourself set up and off the starting blocks fills you with dread - then this is for you.
Our £99 mini-course, From Seed to Send, has been designed JUST for florists who want to get started with email marketing without the overwhelm.
Step-by-step, we’ll walk you through:
Setting up Flodesk account from scratch (Plus we give you 50% off your first paid year!)
Making sure your emails avoid junk folders and are inbox ready!
Building your own brand kit with colours, fonts and connected social platforms
Making sure your email marketing is GDPR compliant
Adding your email contacts and creating sign up forms to grow your list
Managing and organising your email list
Working with an array of stunning layouts and intuitive tools to help design an email template, true to your floristry business
Creating emails your customers will actually want to read (yes, including subject lines they can’t resist opening!)
Ready to stop winging it and start building something that’s truly yours?
Even if you don’t send your first email until next year, you’ll be ready!