25 Scroll-Stopping Social Media Hooks for Florists

If social media had a speed limit, it’d be three seconds.

Everyone’s in a rush, and if you want more eyes on your content, you’ve got about three seconds to earn them before your audience scrolls past

According to Instagram’s CEO, Adam Mosseri, using a strong hook is one of the top five ways to boost your reach.

What is a hook?

A hook is the first few seconds of your content that grab attention and make people stop scrolling. It creates curiosity and tells the viewer, “This is worth your time.”

A text hook is one way to do that. It’s the opening line of your caption and/or the text that appears on screen - the moment that convinces someone to pause, watch, and believe the rest of your post will be valuable to them.

A great text hook is short, relevant and focused on what’s in it for your audience. Pair it with a clear, compelling and easy call to action, and you can turn casual scrollers into genuine customers.

Hook versus Call to Action

While we all want to REACH more people, reach alone isn’t the win. A hook gets their attention, but what you say next determines what they do. The real success lies in how many people go on to take action: comment a word, click a link, make an enquiry, follow your page etc.

So, whether you’re a retail florist wanting to attract local customers or a wedding florist connecting with newly engaged couples, here are 25 text hooks designed to stop the scroll - then it’s over to you to deliver on the promise.

1.      Sure, you can buy flowers at the supermarket… but do you really want them to smell like aisle 3?

2.      96% of people think they’re finished arranging flowers… until they see this trick.

3.      This is why your bouquet doesn’t look like the one on Pinterest.

4.      The secret to longer-lasting flowers is easier than you think.

5.      You won’t believe what most people forget when they order flowers.

6.      POV: You walk into your home and it smells this good.

7.      This colour combo shouldn’t work… but it really, really does.

8.      The truth about buying flowers online (and what to look out for).

9.      Fact or fiction: You should always recut your stems straight across.

10.   The one thing every bride forgets about their bouquet.

11.   What I’d tell every couple before they book their wedding flowers, if I wasn’t afraid of hurting their feelings…

12.   You’re going to want to remember this florist tip.

13.   Want your flowers to look good for longer? Stop doing this.

14.   Why does this bouquet cost £XX? Let’s break it down.

15.   Four things you’ll never find me doing with flowers.

16.   If you love interiors, you’re going to love this.

17.   What really happens before your flowers arrive.

18.   Three mistakes everyone makes when ordering flowers (and how to avoid them).

19.   How to choose the perfect bouquet – so it doesn’t look mass-produced.

20.   Let’s talk about wedding flower budgets (and what actually makes the biggest difference).

21.   Can you spot the difference between these two bouquets?

22.   Buckle up because this <season> trend is going to go viral

23.   When you support a local florist, this is who you’re supporting.

24.   The number one thing I learned from <xx> years of floristry.

25.   Which one are you — <a colour> or <a colour>.

Hooks don’t have to be complicated - they just need to connect.

Start your next caption or reel with one of these, make it sound like you, and watch how it changes the way people stop and engage with your work.

Remember, the rest of your content must support your hook. Otherwise, you risk annoying your audience by underdelivering on your promise.

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