Understanding Your Audience Better – Tips and Tricks!
Understanding Your Audience Better – Tips and Tricks!

Is your approach to marketing akin to a scattergun...simply throwing your content out into the universe and hoping it will stick with someone somewhere? You’re not alone!

But imagine the difference if your social post or latest email shares a story that relates to exactly how your customer is feeling? Or the new product you’re promoting is introduced to your customer at just the point in time when they need it?

That is the power of understanding your audience better.

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Helen Burton
3 Ways Love, Passion and Authenticity Will Attract your Ideal Customer
3 Ways Love, Passion and Authenticity Will Attract your Ideal Customer

There’s a lot we can learn about marketing our business from St Valentine and the season of love. And, if we can capture even a bit of that Valentine’s Day magic in our marketing – not just for one day but throughout the year – then we’ll attract not just one perfect partner but potentially hundreds or thousands!!

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Floristry, Small BusinessHelen Burtonvalentines marketing, marketing tips, marketing for florists, marketing advice, valentines marketing tips, authentic marketing, small business marketing, marketing for small businesses
Review and Reset: How to Keep your Business Moving Forward
Review and Reset: How to Keep your Business Moving Forward

Reflecting on what you did well over the course of the previous month can ensure you are carrying these learnings forward into future months to continue reaping the benefits…

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters
The Bees fly to FleurEx
The Bees fly to FleurEx

We’re so excited to be running a business drop-in session at the much-anticipated trade show event for florists, FleurEx. We’ll be explaining to florists the pitfalls of putting all your eggs in your social media basket, outlining our top three alternative marketing channels PLUS attempting to wade through all the marketing jargon with an open Q&A.

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Helen Burtonmarketing, marketing support, Queen Bee, small business owner, Florist, Floristry, FleurEx
5 Ways to Bring a Little Kindness to your Marketing
5 Ways to Bring a Little Kindness to your Marketing

How small acts can make a huge difference to brand perception

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters
28 Days of Marketing Content Ideas
28 Days of Marketing Content Ideas

We’ve put our heads together and come up with long list of great content ideas, almost enough for every single day of the month! We hope, that with our help, businesses need never be stuck for something to say again!

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters, images, graphics, dream big, skills
5 Ways to Make Social Media Engagement Easy
5 Ways to Make Social Media Engagement Easy

Investing time in social media engagement is where it really matters. This is the bit that resonates with real people, makes connections feel real and helps build trust, which you’ll need in order for them to buy your product or service; or indeed, recommend you.

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters, images, graphics, dream big, skills
6 Tips to Inspire Your Next Big Business Idea
6 Tips to Inspire Your Next Big Business Idea

In the last of our Dream Big series of blogs for 2020, we’re circling right back to the beginning…sharing how we find the inspiration for our ideas.

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters, images, graphics, dream big, skills
Building a Support Network to Help You Dream Big
Building a Support Network to Help You Dream Big

If you’re a solopreneur or a business owner, it can be especially lonely at the top. In this blog, we share some of the ways we’ve built a support network around us that really works.

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters, images, graphics, dream big, skills
Tapping Into the Skills Needed to Help You Dream Big
Tapping Into the Skills Needed to Help You Dream Big

As we plan the exciting next chapter for Queen Bee, and begin to embark on our Dream Big plans for growing our business and unlocking some of the potential we know we have inside us…we wanted to touch upon the importance of skills in helping you realised your big dream.

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters, images, graphics, dream big, skills
4 Ways Time Can Help You Dream Big
4 Ways Time Can Help You Dream Big

Without time to think, time to plan, and time to action – a dream will never become a reality. So, in this blog, we’re sharing some of the methods we use to carve out time…we hope you find them useful 😊

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters, images, graphics
4 Tools to Help You Dream Big in 2021
4 Tools to Help You Dream Big in 2021

As we come to the close of 2020 (the strangest year in history!), we’re planning on shaking off the negativity and anxiety we’ve experienced this year and starting 2021 like we mean it. Dreaming big for our business, working on ways to unlock some of our potential as well as implementing a meaningful growth strategy.

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters, images, graphics
Super Quick Social Graphics
Super Quick Social Graphics

Images are vitally important to pretty much all types of online content. As readers we tend to rapid scroll - stopping, clicking and then reading once a beautiful image has captured our imagination.

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters, images, graphics
12 Engaging Content Ideas for Social Media
12 Engaging Content Ideas for Social Media

As experts in creating social media content that works, here are our tips for sparking an idea you can run with.

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters
5 Ways to Deal with Productivity Curveballs
5 Ways to Deal with Productivity Curveballs
Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends
10 Secrets to a Successful Day
10 Secrets to a Successful Day

As expert jugglers ourselves, here are our 10 secrets to a successful day. It’s amazing how these tiny changes can turn your day around!

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation, mental health awareness week, kindness matters
Top 6 Social Media Planning Tips
Top 6 Social Media Planning Tips

Tasks to complete in lockdown.

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Helen BurtonQueen Bee, We are Queen Bee, social media, social media tips, social media followers, social media engagement, engaging customers, liking, sharing, Facebook competition, marketing, content, content writing, outsourcing content, tone of voice, marketing copy, successful marketing, brand, brand awareness, brand strategy, outsourcing, content creation, We Are Queen Bee, business, marketing strategy, summer holidays, small business owner, SME, relaxation, stress, PA, Instagram, social media content, hashtags, Facebook, Twitter, social media strategy, Christmas campaign, organisation, You Tube, social media influencers, social media analytics, social media reporting, user generated content, video, stories, social media trends 2020, social media trends, working from home, lockdown, work/life balance, home schooling, online business, website, e-newsletter, social media planning, social media evaluation