Join Jane & Helen for this live, interactive workshop designed to help you understand why your favourite customers are your favourite customers and how that understanding can make your marketing easier, clearer and more effective.
You probably have customers you love working with. The ones who value what you do, trust your expertise and are a genuine pleasure to work with. The ones who leave you thinking, "I'd love more customers like that.”
This workshop is about challenging your assumptions about who your customers are and how that perspective can shape better marketing.
Because when you understand the people you're trying to attract, everything else starts to become easier.
✓ Content ideas come more quickly
✓ Messaging feels clearer
✓ Attracting the right enquiries becomes far less of a guessing game
What we’ll explore
During this live Worker Wing session, you’ll explore:
| → | Why age, gender and location only tell part of the story |
| → | What your best customers can teach you about your marketing |
| → | How customers make decisions and what influences them |
| → | Why some marketing resonates and some gets ignored |
| → | How understanding your audience makes content creation easier |
| → | Practical ways to learn more about the people you're trying to attract |
This isn't about creating a perfect customer profile.
It's about seeing your customers differently and using that insight to make better marketing decisions.
Throughout the session you'll complete mini exercises and prompts designed to help you apply the ideas directly to your own business.
What you’ll leave with
In 60 minutes we're not going to solve every marketing challenge in your business.
But you will leave:
✓ Thinking differently about your custoemrs
✓ Feeling clearer about who you're trying to attract
✓ Seeing new opportunities in your marketing
✓ and generating fresh content ideas.
Who is this for?
This session is perfect for florists who:
| ↪︎ | feel like their marketing is a bit inconsistent |
| ↪︎ | struggle knowing what content to create |
| ↪︎ | feel like they’re trying to market to “everyone” |
| ↪︎ | attract enquiries that aren’t quite the right fit |
| ↪︎ | want clearer, more effective marketing |
| ↪︎ | or simply want to feel more confident about how they promote their business |
What to expect?
| ↪︎ | A live 60-minute online workshop |
| ↪︎ | Practical marketing training with florist specific example |
| ↪︎ | Interactive tasks and prompts |
| ↪︎ | Actionable ideas you can work on and implement |
| ↪︎ | A relaxed, supportive atmosphere |
| ↪︎ | Replay access after the session |
PLUS, if you join us live:
Access to the live Q&A session (not included in the replay)
A special bonus resource exclusively for live attendees
About the Worker Wing
The Worker Wing is our new series of live online marketing workshops designed specifically for busy florists.
Think of them as bite-sized marketing CPD: practical workshops to help you keep learning, improving and building confidence in your marketing.
Each workshop focuses on a different marketing topic and combines learning, discussion and practical action, so you leave with ideas, momentum and clear next steps you can apply immediately.
Looking to learn more?
Check out our marketing blogs for florists
