Flodesk unlimited pricing is back: should you switch?
Flodesk is bringing back unlimited pricing and we’re genuinely really pleased to see it!
When Flodesk moved away from its original unlimited model and introduced subscriber-based tiers, we’ll admit we were a little disappointed. One of the things we’d always liked most about the platform was the simplicity of being able to grow your email list without watching the monthly cost creep up alongside it.
So the fact that Flodesk has listened, acknowledged that the change didn’t work for everyone and decided to reintroduce an unlimited option feels like a very positive move.
But it’s worth adding that the unlimited plans won’t automatically be the best option for every florist. And, in true, we-got-small-businesses-backs style, Flodesk won’t be pressuring anyone to make the switch.
So rather than simply shouting “unlimited is back!”, we thought it would be more useful to break down what’s changing, who might benefit from switching, and why this could also be a good moment to take another look at Flodesk if you’ve tried it before.
What’s changing?
From 10th November 2026 Flodesk’s tiered pricing will no longer be available to new customers.
Anyone signing up from that point will see the new unlimited options instead.
If you’re already on one of Flodesk’s tiered plans, you won’t be forced to move. You’ll have the choice to:
stay on the plan you already have
or switch across to an unlimited plan
Which means this isn’t a case of everyone needing to rush in and change something.
The right choice really depends on the size of your list and where you want it to go next.
What are the new Unlimited plans?
Should you switch to Unlimited?
Based on the pricing, our view is that if your list is currently below around 2,500 subscribers, you may still be better off staying on the tiered plan you already have.
But once you’re approaching 2,500 subscribers, already beyond that point, or actively trying to grow your list, the maths starts to look very different. That’s where unlimited becomes much more attractive.
Because instead of every new chunk of subscribers potentially pushing you into a higher pricing band, you’ve got much more freedom to grow without worrying that a successful lead magnet, competition or email sign-up campaign is quietly increasing your monthly bill.
And from a marketing point of view, we really like that. Growing your list should feel like a good thing. You shouldn’t be sitting there thinking, “Excellent, another 500 subscribers… oh.”
Is Unlimited actually cheaper for you?
Possibly, but not necessarily straight away. This is where we’d encourage you to look at your actual subscriber number rather than assuming one plan is automatically better than another.
If you’re still comfortably below the 2,500 mark, staying where you are may make perfect sense.
If you’re hovering around that level or expecting to move beyond it soon, then unlimited may start to offer better value and, importantly, more predictability.
That predictability matters if email is becoming a bigger part of your marketing.
If you’re planning to:
grow your list more intentionally
create stronger lead magnets
collect more wedding enquiries
bring past customers into your email marketing
segment customers based on what they’ve bought before
build more automated workflows
…then the ability to grow without having to keep one eye on the next pricing threshold could be really useful.
So our advice would be simple:
Don’t switch because unlimited sounds better. Switch if unlimited makes better sense for the list you have — and the list you’re trying to build.
Why might Flodesk be worth another look now?
This is the other part of the announcement we think is worth paying attention to.
For a limited period, Flodesk is giving eligible users who have previously used a 14-day free trial the opportunity to take a second 14-day free trial.
That offer runs until 30 November.
And we think that’s genuinely useful.
Because sometimes a free trial just lands at the wrong time. Maybe you signed up with every intention of setting up your email marketing and then Christmas, weddings, funerals, staffing or life generally got in the way.
Maybe you opened it, clicked around a bit and never really got far enough to see what it could do.
Or maybe email marketing simply wasn’t high enough up your priority list then… but it is now.
Flodesk itself has also changed a lot over the past year.
There have been new integrations, a redesigned dashboard and lots of updates to how the platform works.
So if your previous experience of Flodesk was a quick look 6 months ago, you may not actually be looking at quite the same platform now.
That second trial gives you a chance to go back in using the same account and properly explore what’s changed, without having to create a new login or start again with a different email address.
So, what should you do?
If you’re already using Flodesk, we’d suggest checking two things:
1. How many subscribers do you currently have?
If you’re under around 2,500, staying on your existing tiered plan may still be the most cost-effective option.
2. Where do you want your email list to be in 6–12 months?
If growing your list is a priority and you’re likely to move beyond that point, unlimited could make much more sense.
And if you’ve tried Flodesk before but never quite got going with it, the extra 14-day trial gives you a good excuse to take another look before 30 November.
Email marketing isn’t going anywhere
If anything, it’s becoming an even more valuable way to stay connected to customers and potential customers without relying entirely on social media algorithms to decide who sees what you share.
Your email list gives you a direct route to people who have actively chosen to hear from you. It gives you space to nurture those relationships over time, stay front of mind and be there when they’re ready to buy whether that’s next week, next Christmas or somewhere in between.
So if email marketing has been sitting somewhere on your “yes, I really should…” list, this Flodesk change might be a useful nudge to look at it again.
READ: Email Marketing for Florists: Why You’re More Ready Than You Think
For others, particularly those with larger or growing lists, unlimited could make Flodesk a much more attractive proposition again.
And if email has been slowly creeping up your marketing priority list, this might be a very good moment to work out whether the platform now fits your business better than it did before.
If you’re starting fresh with Flodesk, you can also save 25% on your first year through our affiliate link — handy if email has just moved a little higher up that priority list.