Your customer data has a story to tell. The question is... are you listening?
Every day your floristry business is quietly collecting valuable clues.
Who buys from you.
What they buy.
When they buy.
How often they come back.
In partnership with Amy and Katie from Strelitzia Software, join Jane and Helen on Wednesday 26th August at 12pm for this live 60-minute workshop where they will show you how to uncover those hidden insights and, more importantly, how to turn them into email marketing that's more relevant, more creative and much more likely to convert.
Most florists already have the information.
They just haven't been shown what to do with it.
Replay included. £25 per person. Wednesday 26th August, 12-1pm.
What we’ll explore
During this live Worker Wing session, you’ll explore:
| → | Where to find valuable customer and sales insights within your business |
| → | What your customers are trying to tell you through their buying behaviour |
| → | How to spot trends, patterns and opportunities you might otherwise miss |
| → | How to turn customer insights into fresh email ideas you'll actually be excited to create |
| → | How tailored email marketing helps you reach the right customers and convert more of them into sales |
| → | Practical ideas you can put into action straight away |
This isn't a workshop about becoming a data analyst.
Or a lesson in spreadsheets.
And it definitely isn’t a software sales pitch.
As a collaboration, we're interested in one thing...
What your customers buying behaviour can tell you that makes your email marketing stronger.
Think of Strelitzia Software as showing you where to look…
...and us telling you what to do with it.
What you’ll leave with
By the end of the session you'll have:
✓ A fresh perspective on the information already sitting inside your business
✓ A simple framework for spotting marketing opportunities in your customer data
✓ Practical email marketing ideas tailored to your own business
✓ More confidence in using insights to make better marketing decisions
Who is this for?
This session is perfect for florists, if:
| ↪︎ | You know your business is collecting valuable information, but you're not sure what to do with it |
| ↪︎ | The word data makes you feel a little intimidated |
| ↪︎ | You'd like your marketing to feel more targeted without simply guessing what might work |
| ↪︎ | You want creative, practical ideas rather than spreadsheets and statistics |
| ↪︎ | You use Strelitzia Software or you're wondering whether software like it could help your business |
What to expect?
| ↪︎ | A live 60-minute online workshop |
| ↪︎ | Practical marketing training with florist specific examples |
| ↪︎ | Interactive tasks and prompts |
| ↪︎ | Actionable ideas you can work on and implement |
| ↪︎ | A relaxed, supportive atmosphere |
| ↪︎ | Replay access after the session |
PLUS, if you join us live:
Access to the live Q&A session (not included in the replay)
A special bonus exclusive for live attendees
Meet Your Hosts
Helen & Jane | Queen Bee
Marketing specialists helping florists attract more of the right customers through practical, achievable marketing.
We're not data scientists but we are marketing geeks. Give us an interesting customer insight and our brains immediately start whirring.
Katie & Amy | Strelitzia Software
With years of experience supporting florist businesses, Katie and Amy understand the challenges of running a busy shop, including their own family florist. They'll introduce you to the simple reports and customer insights that can uncover the stories your customer and sales data are trying to telling you.
Book Your Place:
Date: Wednesday 26th August
Time: 12:00pm–1:00pm
Investment: £25
Join us for a practical hour of fresh thinking, interactive exercises and email marketing ideas inspired by the customers you already have.
Looking to learn more?
Check out our marketing blogs for florists
