Let's talk eco: A Florist’s Marketing & Confidence Kit

We’ve done the thinking, writing and creating. You choose what works for your business.

Talking to customers about the more eco-friendly choices you’re making in your floristry business shouldn’t be hard. But sometimes not knowing what to say - or worrying about saying the wrong thing when it comes to sustainability - can stop you saying anything at all.

If you already use OASIS® Renewal® Floral Foam, or you’d like to start offering it as an upgrade but aren’t always sure how to talk to customers about it, we’ve created something to help.

Together with OASIS® Floral Products, we’ve created Let’s Talk Eco: A Florist’s Marketing & Confidence Kit - a completely free collection of ready-made marketing materials, wording and sales prompts designed to help you talk about OASIS® Renewal® Floral Foam in a way that feels relevant and helpful to your customer.

This Kit is here to help you work out what to say, how to say it and where to say it.

And when we say we’ve packed a lot in, we mean it…

There are conversation starters for the shop floor, weddings, funerals and events. Ready-made answers to customer questions and objections. Team briefing support. Ready-to-print signs and customer-facing materials. Social media graphics, email and blog ideas, plus website and checkout copy.

And plenty more besides - all built around your customer.

Because your customer doesn’t need a product lesson. They need a reason to care.

What does the choice mean for them?

So rather than simply handing you a list of product facts, the Kit helps you turn those facts into customer-friendly conversations and marketing - whether that’s explaining a more eco-friendly choice, talking about the design benefits, discussing an upgrade price or helping customers understand one of the choices you’ve already made behind their flowers.

The idea behind the Kit isn’t to give you another enormous marketing job to do.

It’s to make the one you already have easier and more effective.

Fancy getting your hands on it?

The whole Kit is completely free.

Hit the button below, pop your details into the form and we’ll send Let’s Talk Eco: A Florist’s Marketing & Confidence Kit straight to your inbox.