“Couldn’t I just ask ChatGPT?”

You could. But in our experience the quality of what you get out of AI will always depend on the quality of the brief you put in.

This course helps you understand the right questions to ask - about your business, your customers, and your marketing - so that tools like AI actually become useful, rather than generic.

And beyond that, there’s the human side. Us as a sounding board. A group of florists who get it. That’s the bit AI can’t replace.