Queen Bee and Love Bridal tie the knot

A happy coupling!

A happy coupling!

We caught their attention through a chance encounter on Instagram, but in truth, Queen Bee had had their eye on Love Bridal Boutique for a while. The award-winning bridalwear shop on Oxford Road in Altrincham is every bride’s dream, bringing together luxurious gowns, cutting edge style and bags of warmth and passion from the owner, Emma Draper.

Soon to be celebrating their 5th birthday, Emma and her husband Jonny have an incredible success story and an enviable following amongst customers and peers alike. But with success, comes growth and a moment where you have to say, ‘hang on, we can’t do all this by ourselves’ and lucky for Queen Bee, we posted on Instagram at that exact point, capturing their attention.

We’re delighted to have been invited to help the team out with some of their scheduled marketing tasks, including blogs and enews which, like so many of our clients, had slipped onto the backburner of late. It’s easily done, but such communications are so important for many reasons. They generate content to share, push your personality, inspire your current customers, attract new customers and please Google no end!

After a morning’s planning, last week in a gorgeous little café meets reclamation yard, Barnshaw Smithy, (where I couldn’t help myself having a browse and spending!), we all left feeling excited about the weeks and months lay ahead. We were honest in our observations and brought along some recommendations but worked as a team to bring together the start of an action plan.

Happily, we could visibly see how relieved Emma felt to be getting things back on track, but also to have a fresh point of view on things. And we left feeling gleeful indeed on the sumptuous topics we have to write about over the coming weeks.

If like Emma, you need to outsource, not just to get some breathing space, but to quieten down the niggling marketing monkey nagging you from your shoulder, then do get in touch. In the meantime, we are looking forward to getting stuck in to our own little LOVE story…

Helen Burton