Branching Out: Upping Your Email Game
Discover how to use Flodesk’s advanced tools to save time, grow your list and send emails that make more sales.
You’ve started email marketing… now what?
You’ve sent a few emails. Maybe you’ve set up a sign-up form. You’re even excited to see a few subscribers join your list.
You know email marketing has the potential to increase your sales but you’re not sure you’re using it to its full potential. Or maybe, after a few newsletters, it’s beginning to feel a bit like another thing on your to-do list.
SO WHAT IF...
...your emails could work harder for you...automatically?
...you had a few clever tricks up your sleeve to engage your subscribers and convert them into sales
...you felt confident using your email platform to grow your list and your sales?
...your email marketing felt less like a chore and more like a secret weapon?
Email marketing doesn’t need to be overwhelming.
You don’t need to be ‘techy’ or send emails every day to get results.
You just need the right tools, a simple plan and the confidence to use them.
That’s where Branching Out comes in.
This step-by-step mini course is designed for florists who’ve got the email basics in place and are ready to:
Develop workflows and save time with automations
Take your emails beyond the basics with content that connects and converts
Build sign-up forms and freebies that offer a different way to grow your list
Understand what’s working, what’s not, and what to do next
Turn new subscribers into real customers with email journeys that sell
Still relying on social to do all the heavy lifting?
Social media is great, but it shouldn’t be your only channel.
You don’t own your followers. Platforms change. Algorithms dip.
Email gives you a direct line to your customer, no fighting for visibility, no renting space from Meta.
Your email list is warmer, more invested, and more likely to buy.
It’s time to make the most of it.
Introducing
Branching Out: Upping Your Email Game
The florist-focused Flodesk course designed to help you build on your foundations and get more from every send. From setting up smart automations to creating email content that sells, we’ll guide you step by step so you can grow your list, your confidence, and your sales.
What We’ll Cover Inside Branching Out
Here’s exactly what you’ll learn in this florist-focused Flodesk course:
✓ Workflows & Automations
Build time-saving email sequences like welcome emails and deliver offers and freebies deliveries that run on autopilot, freeing you up for everything else.
✓ Next-Level Forms
Learn how to create sign-up forms that not only look beautiful but convert visitors into subscribers with ease.
✓ List Cleaning & Reengagement
Keep your list healthy, GDPR-compliant and full of people who actually want to hear from you.
✓ Understanding Analytics
Find out what your subscribers are opening, clicking, and loving, so you can do more of what works.
✓ Levelling Up Your Emails
Move beyond the basic newsletter and explore new ways to personalise, add on-brand visuals and keep your emails fresh, engaging and unmistakably you.
Bonus FREE Resources Included
Because we know how florists work (and how busy you are), we’re giving you extras to make life easier:
✓ 20 florist-specific bonus and freebie ideas to work as lead magnets
✓ 10 attention-grabbing subject lines to re-engage an inactive audience
✓ A simple key metric tracker to use month on month
✓ Plus 50% off your first year of Flodesk* (if you’ve not yet joined)
Why Flodesk for florists?
Smart Tools, Zero Tech Stress
Flodesk makes powerful email marketing feel simple. Their intuitive, drag-and-drop builder means you don’t need to be ‘techy’ to set up workflows, forms or newsletters. Everything just makes sense.
Workflows That Work (So You Don’t Have To)
From welcome sequences to delivering offers and freebies, Flodesk’s Workflows are a game changer. They’re easy to set up, easy to edit and still look just as beautiful and on-brand as the rest of your emails.
Built to Grow With You
Flodesk isn’t just beautiful - it’s built for business. Whether you’ve got 50 subscribers or 5,000, they charge a flat monthly fee. That means no surprise costs just because your list is growing (And it certainly will!)
A Platform That Listens, Learns, and Levels Up
Flodesk is a woman-led company that gets what small business owners need. They’re constantly rolling out smart new features, thoughtful updates and design upgrades that keep your email marketing clever, current and stress-free.
50% Off Your First Year
As official Flodesk Partners, we can offer you a free trial and a discount code for 50% off your first year*. Whether you’re switching from another platform or starting fresh, it’s a brilliant time to dive in.
This Course Is For You If...
✓ You’ve got the email basics in place but feel like you’re missing a trick / or there’s more do discover still feel like you’re winging it
✓ You’re short on time and want your marketing to work smarter, not harder
✓ You want to build a warm list of subscribers who are more likely to buy
✓ You want to feel confident using Flodesk’s more advanced and creative tools
✓ You want floristry-specific examples so you can actually see how it applies to your business
You don't need to:
✕ Have a head for tech – Flodesk is genuinely user-friendly and we show you exactly what to do
✕ Have loads of time – it’s a mini course, designed to fit around your flower-filled schedule
✕ Be using Flodesk already – switching is super straightforward, and lots of florists do it with ease
What You’ll Get When You Enrol
Pre-recorded video modules you can pause, rewind and rewatch anytime
Practical florist-specific examples and resources (no generic fluff here)
Click-by-click tutorials showing you exactly what to do
Lifetime access so you can revisit the course whenever you need a refresher
Brucie bonus extras: florist-specific downloads to speed things up and spark ideas
50% off Flodesk for your first year with our helpful little discount code*
Why this course is for you
01.
Made for florists
A course that speaks your language, with examples that make sense for your business. Think less “generic advice” and more “here’s how this works for a floristry business like yours.”
02.
Marketing pros
We bring over 20 years of marketing experience and more than a decade working with florists. As official Flodesk Partners, we’ve got the insider knowledge to help you feel confident with email.
03.
You’ve got enough on your plate
This is a mini course with maximum impact. No fluff, no overwhelm, just what you need to get automations up and running quickly, so email starts working behind the scenes while you get on with the flowers.
Meet Your Course Creators
We’re Helen and Jane, and we live and breathe marketing for florists.
Helen is our in-house tech and automation queen; she loves a workflow and believes this stuff is a game-changer for time-strapped florists. Jane was drawn to Flodesk for its creativity, giving florists a way to showcase their personality, style and brand beautifully and easily.
Together, we’ve helped many florists grow their businesses through smarter marketing and we’re proud to be official Flodesk Partners, recognised by the Flodesk team for our ability to support florists getting set up and making the most of the platform.
We can’t wait to help you do the same.
Still on the fence?
If you’ve got a question, concern, or just need a little reassurance, it’s totally OK to ask.
Drop us a message helen@wearequeenbee.com - we’re here, we’re real, and we’re always happy to help you figure out if this is the right next step for your business.
*In the spirit of transparency, we do earn a small commission if you decide to purchase the paid version of Flodesk using our discount code - at no extra cost to you. But trust us, once you start using it, you’ll be so smitten you’ll be recommending it to everyone too!